Use of Color in Business Intelligence
The point of business intelligence
Many business intelligence tools available today are failing to deliver actual intelligence. IT has made a great technical progress in data integration, cleansing of transformation as well as in construction of big and efficient data warehouses. Nonetheless, we think that business intelligence industry has largely ingnored the fact that actual intelligence is within human beings. Therefore, raw information can only be valuable when it is understood and not just when it is available. If data is poorly represented, whole great data warehouse project was in vain.
Mission of BusinessQ
We want that our Business Intelligence tool, BusinessQ will leverage the strenghts of human perception in general. Very important part of that perception are our eyes (70% of perceptors in our body are in eyes!). Color can be used as a very powerful way to enhance the meaning and clarity of qualtitative data, but also can add problems if it’s used improperly. That is why in BusinessQ we made our color palette – we simply don’t want to allow report designers to make unfunctional reports.
Our BQ color palette has both soft, natural colors on left side and bright and dark colors on right side. The purpose of soft colors is to present the most of information:
on the other hand, if we want to highlight some information and we want to draw attention to particular data, we will use right-side spectrum of our palette: (notice how discount is much brighter then sales or cost)
Our palette is made in such a way, that if you follow on row from left to the right, you will get sequential colors that will surely be distinctable.
Moreover, we know that some people cannot distinguish particular colors that most people distinguish quite easily. Approximately 10% of males and 1% of females suffer from abnormal color perception commonly known as colorblindness, which is a fairly big percentage (especially for men). Our pallette if followed from left to right will ensure that even those people will be able to read graph.